Suumit Shah
AdSigma ICO ICO
2,850.00 Soft Cap, ETH
19,000.00 Hard Cap, ETH
24 Apr, 2018 - 20 May, 2018 Campaign Duration
Finished
0,01 ETH Raised
2 Backers
26 Duration, days
0% Complete 0%
2,850.00 ETH Soft Cap

What is AdSigma?

AdSigma is the next generation Digital Display Advertising platform that is carefully driving blockchain technology to revolutionize the digital display advertising space.

We aim to disrupt the existing digital advertising space and address the significant problems it faces, such as unreasonable commission, lack of negotiation power and a shortage of choice for the publishers and advertisers. In an industry where Ad Networks are having revenue of over $200 billion, we recognize the need to provide an alternative platform which works in favor of the advertisers and the publishers with ZERO fee.

What are the Issues With The Existing Market Structure?

  • Commission: The advertising network charges a very handsome commission to the publishers for providing these middlemen services. Did you know? The most popular advertising network, Google, charges a commission of 32% for online content marketing, whereas Facebook charges whooping 45% commission. Along with the high commission, the ad networks place some pricing restrictions.
  • Direct Communication: Due to the presence of a middleman, there is no direct communication between a publisher and an advertiser, and hence they cannot negotiate with each other for the desired price.
  • Choose Advertiser: Some of the ad networks give the option to select the type or category of the advertisement that a publisher wants to be displayed on his website. However, one cannot choose the advertiser he desires. An advertising network is solely responsible for the selection of an appropriate advertiser and advertising for the publisher's ad space.
  • Payment: An advertiser pays the fee to the ad network, which after cutting its commission passes it on to the publisher. Often, there is no payment flexibility to the advertiser. Also, there is a minimum withdrawal limit for the publishers, due to which, he cannot withdraw the funds instantly. All of the above points can put high-quality creators at a financial disadvantage and favor publishers of cheap media: fake news, propaganda and conspiracy theories, quickly re-written stories with sensationalistic spin, shady offshore content farms, algorithmically generated content, and pirated videos

Our Vision

We, at AdSigma, aim to restructure the existing arrangement in business model by removing the need for the middleman that exists in the form of ad networks, and help the publishers and advertisers to get the best out of online advertisements. We want to provide the benefit that publishers and advertisers receive from the ad networks but without making them pay for it and to let them relish the privileges of a B2B model alongside.

How will the Use Of Blockchain Technology be Beneficial?

To achieve our goal, we will be using the blockchain technology, which is one of the most appreciated technologies in recent times. The blockchain is distributed ledger system that can efficiently record a transaction between two parties. Blockchain is best known for the quality deliverance of A-I-V:

  • Authenticity
  • Irreversibility
  • Validity earmarks tagged to a transaction

We can use this technology to fulfil our vision of establishing a direct contract between the advertiser and publisher. While blockchain will ensure a secure transaction between the parties, we will ensure the credibility of the advertisement and make sure that an appropriate advertisement is displayed on the publisher's property. We will eliminate any ad content that does not comply with the standards. Since the contract will be entered on blockchain and the consideration will be a cryptocurrency, i.e., ADSi tokens, there is no chance of default from the https://adsigma.io advertiser, and since there is a proof of a valid transaction entered between the two parties, the publisher is entitled to receive ADSi tokens for showing the ad. With time, we will be able to expand to a broader audience, and we can ensure a better deal for both the parties. As we believe in the power of open-source projects, we want to help this economy to operate on its own without any intervention of Ad Networks and eventually at ZERO commission fee. Hence, a publisher gets to keep 100% of the ad revenue. The cost of an advertisement will reduce for the advertiser as well. Further, they can develop relations and enter into more contracts in future. The publisher has an advantage of not only selecting the ad he wants to be displayed but also selecting a suitable advertiser.

ADSi Tokens - Initial Coin Offering

Token Distribution

The issued ADSi tokens will be distributed in the following way:

  1. 60% in tokensale
  2. 10% for AdSigma founders
  3. 4% for Advisors
  4. 3% Community Grants
  5. 1% Legal
  6. 22% Network Growth

Technical Aspects

Upon finishing the ICO campaign, we are planning to issue tokens of an ERC20 standard. ADSi tokens will have the following properties within the AdSigma platform:

Lifetime use of AdSigma products

A token holder with 75,000 or more ADSi tokens will have access to our add-on products, (which we will be launching in future) at free of cost for an indefinite period of time during which ADSi tokens are held.

Voting rights for new features

ADSi token holders are eligible to vote (1 token equals 1 vote) to decide which features to be implemented to the builders of the company. In this way, thanks to blockchain, the decisions about the functional development of the product are made and executed transparently for all users of AdSigma platform. There will be an online application where all individual ADSi holders can vote for deciding the new features.

Paying for digital display advertisements using the AdSigma platform

The use of AdSigma platform is paid using ADSi tokens.

Receiving ADSi tokens in exchange for ad impressions

If you are a website or app owner with thousands of real visitors, you can monetize that traffic using AdSigma and earn ADSi tokens.

Conditions and steps of the ICO campaign:

ADSi ICO is going to be held in two major steps:

  • The Presale [Dates will be mentioned on our website https://adsigma.io]
  • Crowdsale [Dates will be mentioned on our website https://adsigma.io]

Tokens that won’t be sold during the ICO will be placed into the reserve fund of the project (among other things, in order to encourage data contribution and make payouts to the contributors). Potential buyers will be notified of the current special conditions for purchasing ADSi tokens through one of the methods available to AdSigma.

Application of funds

Following product development options are possible depending upon the funds raised during the ICO.

1. Funds Raised Under 2,850 ETH [Softcap]: If the Soft Cap isn’t reached, all funds will be forwarded back to ICO participants. Funds raised during the presale won’t be returned. However, the presale participants will receive ADSi tokens that will give them the right for the lifetime use of Adsigma services.

2. Funds Raised Over 19,000 ETH [Hardcap]: Will be forwarded to build AdSigma product, that allows advertisers to run digital display advertising campaigns and publishers can monetize their app/website by using this product.

The AdSigma Implementation

AdSigma will be built on top of the Ethereum platform in order to leverage the engagement of the community and the incredible technological advancements the Ethereum team has made so far. AdSigma will utilize the Ethereum blockchain to construct a variety of smart contracts, like escrow contracts and history contracts, to facilitate transactions within the ecosystem.

Along with smart contracts, the AdSigma ecosystem consists of three account types in the ecosystem:

  • Advertisers: creates an ad campaign
  • Publishers: shows relevant ads to its users and get paid
  • Relayers: facilitates bidding and matches advertisers with publishers

Campaign Management & Bidding Process

Interaction between Advertisers and Relayers Transparency of real-time bidding process ensures a fair commission distribution for everyone. The advent of smart contracts made it possible for two or more parties to exchange blockchain assets without the need for a trusted third party, like ad networks. Real-Time Bidding (RTB) process can be completely transparent to advertisers and publishers by implementing the exchange on the blockchain. We enable advertisers to float their requirements with a signed transaction on the exchange. We use a scalable approach (based on 0x protocol) for building RTB exchange by delegating the matching process to third parties called relayers. Orderbook for RTB doesn’t have to be maintained on the blockchain, which reduces gas costs, speeds up the bidding process and eliminates bloating on blockchain.

0x protocol

0x is an open protocol to operate a decentralized exchange on ethereum blockchain by offchain order relay and onchain settlement. It combines the efficiency of state channels with the near-instant settlement of on-chain order books. In this approach, cryptographically signed orders are broadcast off of the blockchain; interested counterparties may inject one or more of these orders into a smart contract to execute trades in trustless manner, directly on the blockchain. Friction costs are minimized as intent can be signaled off-chain, and transactions only occur when value is being transferred. Ethereum’s protocol upgrades from proof of work to proof of stake is expected to bring major improvement to the transaction speed of smart contracts on the blockchain. This would further improve our platform.

Relayers

Any third party who can host a matchmaking infrastructure can be a relayer. Relayers match publishers with advertisers and collect a fee which is open to everyone. Relayers can specify their commission openly and filter the transactions which meet their criteria. This creates an open market for relayers who are fairly incentivized and compete to provide a fast and reliable real-time bidding exchange. Relayers have an incentive to further improve the matchmaking process by analyzing the content of publishers and match the most appropriate users with the advertisers.

Ad Serving & Ad Rendering

AdSigma SDK

The next phase involves building the AdSigma SDK. The SDK will have in-built mechanism to fight against publisher frauds. It will also collect content metadata from the rendered content. A lot of frauds revolve around publishers rendering fake content for bots categorizing them.

Ad Serving

The whole flow of ad serving is handled by ADSigma SDK. Whenever a user visits the publisher, SDK will fire an ad request to the nearest set of relayers. The request contains user and publisher attributes on which the matching will be done. Relayers maintains list of available ad units indexed on metadata. A matching ad unit will be returned to the SDK.

Ad Rendering

One of the aspects of bringing in transparency is to write the whole transaction on to blockchain. The ads being rendered holds the advertisers accountable and needs to be written as part of the transaction. Ad assets will be written on reliable distributed blockchain based file systems like IPFS[8]. AdSigma SDK will fetch these assets and render it to the user. It will then generate a claim containing the advertiser’s signed transaction and pass it to the publisher.

Payment

Publishers will write their claims on the blockchain. AdSigma smart contract will verify the claim against the advertiser and will transfer money from advertiser’s wallet to publisher’s wallet. This enables instant payments for the publishers. Publishers might choose to batch their claims to save on the transaction costs.

Blockchain = Transparency

One of the major issues with the current systems is that advertisers have no way of verifying whether they are being charged for honest leads. This poses a big challenge for them as they are not able to justify the ROI. AdSigma provides complete transparency on transactions between publishers and subscribers. The blockchain is the perfect match for this. It enables maintaining an immutable distributed digital ledger of transactions. Advertisers will get a complete log of the campaign reach. He can verify the ledger data with his own attribution data. This way he can figure out publishers who are either frauds or performing poorly. Together as a group, advertisers can build a rating system for publishers. This completes the feedback loop and will weed out non-performing publishers from the system. Publishers who are abusing the system by generating fake or irrelevant traffic will be paid less and eventually get removed from the system. This is the most important use case of blockchain for Adsigma.

AdSigma RoadMap

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The Team of AdSigma

Suumit Shah - Linkedin 

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Ravi Tamada - Linkedin

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Akshay Mohite - Linkedin

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Vivek Sancheti - Linkedin

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Kapil Bhosale - Linkedin

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Ashutosh Bhatt - Linkedin

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Subhash Choudhary - Linkedinb730db386b42a84.png

For more details:

Join our Telegram group: https://t.me/adsigma 
Website: https://adsigma.io/

Whitepaper : AdSigma Whitepaper

Reddit: https://www.reddit.com/r/AdSigma/